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Frequently Asked Questions

We believe in transparency, clarity, and making marketing feel less like a mystery. Here are answers to some of the most common questions we get from small and mid-sized businesses across Michigan, northern Indiana, Chicago and beyond.
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General Questions

What types of businesses do you work with?
We specialize in helping small and mid-sized businesses from local retailers and trade professionals to consultants, startups, and nonprofits. If you’re growth-minded and community-rooted, we’re probably a great fit.
While we’re based in Kalamazoo and focused on the Midwest, we’re happy to work with clients anywhere if our approach aligns with your goals.

Yes. You get a fractional CMO — strategic leadership without the overhead or big-agency salary. We guide your brand, messaging, and marketing execution with the same rigor and insight you’d expect from a full-time hire, but at a fraction of the cost.

What makes Kinspiration different from other agencies?

We combine consumer insights with big-agency strategy — without the overhead. Our plans are grounded in real customer behavior, not guesswork. As your strategy and execution partner in one, we deliver expert-level work, clear communication, and pricing that makes sense for small businesses. Our lean model means you get high-impact results with none of the fluff.

Absolutely. During your free discovery call, we’ll talk through your goals, challenges, and budget, then recommend the best starting point. Many clients begin with one service and expand as their needs grow.

We work with both. Whether you’re launching your first site or scaling an existing brand, we tailor strategy and execution to your stage and goals.

Services and Strategy

Can I hire you for just one service, like logo design or a website audit?
Yes. We offer both bundled packages and à la carte services. Whether you need a full strategy or a single deliverable, we’ll tailor the engagement to your needs.
Yes. Many clients choose monthly retainers for content creation, website updates, or strategic consulting. We’ll help you decide what level of support makes sense for your business.
We start with research and discovery, then build a 90-day roadmap aligned with your goals, audience, and budget. Every strategy includes clear KPIs and is built to adapt as your business grows.
Absolutely. We build agile strategies that evolve with your business. Whether you’re launching a new product or shifting focus, we’ll revise your roadmap accordingly
Do you offer SEO services, and how long until I see results?
Yes. We provide on-page SEO, technical optimization, and full SEO campaigns. While some improvements can be seen in weeks, most organic growth takes 3–6 months.
Yes. We create AI-powered and custom web applications that streamline operations, improve customer experience, and reduce operational costs.
Yes. As part of our Branding & Design services, we provide product photography, event coverage, and brand storytelling videos.

Website Design and SEO

What platforms do you build websites on?
We specialize in WordPress and Elementor, but also work with Wix, Squarespace, and Shopify depending on your needs
Yes. Every site we build is responsive, fast-loading, and optimized for search engines from the ground up.

Yes. We provide on-page SEO, technical optimization, and full SEO campaigns. While some improvements can be seen in weeks, most organic growth takes 3–6 months.

Absolutely. Every site we build is responsive, fast-loading, and optimized for search engines from day one.

Yes. We offer copywriting services to help you craft clear, conversion-focused website content. We also provide copyright-free custom images tailored to your brand. If you need guidance on contact forms, plugins, or functionality, we’ll recommend the best-fit tools based on your goals.

Absolutely. We offer redesigns, SEO audits, and conversion-focused upgrades to help your existing site perform better.

Do you offer hosting and maintenance?

We do. Our hosting and update plans are designed to keep your site secure, fast, and worry-free.

We do. Our hosting and update plans are designed to keep your site secure, fast, and worry-free.

Most websites are completed within 2–3 weeks after the proposal is accepted. Timelines may vary depending on scope for example, if we’re conducting a deeper competitive review or creating custom website copy from scratch, it may take longer.

Yes. We provide reputation management for your Google Business Profile, including review generation, response strategies, and visibility optimization — all aligned with your SEO goals.

Pricing depends on your goals, timeline, and scope. The best way to get an accurate quote is to book a free discovery call so we can assess your needs. We run seasonal promotions — feel free to ask about current offers. If you’ve received a quote elsewhere, share it with us and we’ll do our best to earn your business.

Graphic Design and Brand Identity

What graphic design services do you offer?
We provide logo design, brand identity packages, business cards, flyers, brochures, catalogs, and presentation decks. Whether you need a full visual overhaul or a single asset, we’ve got you covered.
Can I request revisions to designs or content?
Yes. Revisions are built into our process to ensure your materials feel just right. We’ll clarify how many rounds are included in your proposal.

Content and Engagement

Can you manage my social media accounts?
Yes. We offer content calendars, branded visuals, and posting support to help you stay consistent and visible.
Can I request revisions to designs or content?
We do. Our copywriting services include blog content, landing pages, email sequences, and more tailored to your brand voice and goals.

Pricing and Proposals

How much do your services cost?
We offer competitive pricing tailored to the Midwest market. Our packages range from one-time projects to monthly retainers, and we also offer à la carte options. After our initial consultation, we’ll provide a custom proposal based on your goals, scope, and timeline.
Most projects require a 50% deposit to begin and the balance upon completion. Retainers are billed monthly. We accept credit card, ACH, and bank transfer.
Can you take on rush projects?
Yes, when our schedule allows. Rush fees may apply depending on the scope and turnaround time.

Results and Expectations

How long does it take to see results from marketing?
Paid ads can show results in weeks, while SEO and organic strategies typically take 3–6 months. We’ll set clear expectations and track progress together.
How will I know my marketing is working?
We set measurable goals and track performance with clear reports, so you can see exactly what’s driving results.

Working Relationship

How involved do I need to be in the process?
We handle the heavy lifting, but collaboration is key. You’ll have a dedicated point of contact and regular check-ins to ensure everything aligns with your vision.
You’ll work with our founder and principal strategist, plus any specialists needed for your project.
How will we collaborate and share files?
We use shared project boards, cloud folders, and scheduled calls to keep everything organized and transparent.
We offer ongoing support options from monthly retainers to quarterly check-ins so your marketing continues to perform.

Getting Started

What’s the first step to working together?
Start by booking a free consultation. We’ll talk through your goals, challenges, and what services make the most sense for your business.
Not much just a general idea of what you’re looking for. If you have existing brand assets, website links, or marketing materials, feel free to share them.
How soon can we get started?
We typically begin new projects within 1–2 weeks of your consultation, depending on scope and availability.