Strategic Website Copywriting & User Experience Improvement
The organization needed clear, patient-centered messaging across its digital platforms. Their website content lacked clarity and failed to reflect clinical priorities, leaving patients uncertain about where to find critical information.
By focusing on both language and user experience, the project aimed to create communication that was accurate, compassionate, and easy to navigate.
The project also focused on accessibility, making information clear for diverse audiences, including non-native speakers and people with different health literacy levels.
Through collaboration between clinicians, UX designers, and copywriters, the team aligned medical accuracy with patient needs. The outcome was a simplified, empathetic digital experience that helped patients find answers with confidence.
Challenge
- Website content lacked clarity was not patient-friendly
- Key clinical services and priorities were not clearly communicated
- Users struggled to locate essential information due to poor content structure
Approach
- Collaborated with clinical heads to craft accurate, engaging copy
- Refined UX design to improve navigation and readability
- Integrated SEO strategy to boost visibility
- Supported service-line messaging across web and social
Outcome
- Reduced bounce rate and improved time-on-site
- Increased organic traffic and patient engagement
- Strengthened alignment between clinical and marketing teams
Outcome
- Reduced bounce rate and improved time-on-site
- Increased organic traffic and patient engagement
- Strengthened alignment between clinical and marketing teams
