End-to-End Marketing Campaign Execution for Local Healthcare Services
The organization needed to raise awareness for Orthopedic Emergency, Epilepsy, and Cardiovascular services in the Greater Grand Rapids area.
We developed and executed a full campaign strategy covering research, messaging, creative design, and media outreach that highlighted local specialized care. This approach built community trust and drove measurable increases in patient inquiries and service use.
The campaign used online ads, local partnerships, and patient stories to reach more people. The messages showed both the skill of the doctors and the ease of getting care nearby. By mixing data with personal stories, the campaign made the organization more visible and built trust as a leader in local healthcare.
Challenge
- Low visibility of key services limited patient awareness
- Fragmented messaging reduced consistency across communication channels
- Outreach efforts struggled to generate meaningful patient acquisition
Approach
- Developed campaign strategy aligned with clinical goals
- Crafted service-line messaging with medical leadership
- Designed creative assets for Facebook, optimized for mobile
- Launched geo-targeted campaigns
- Monitored performance and refined targeting
Outcome
- Increased service-line inquiries within 60 days
- Achieved above-industry engagement rates
- Strengthened brand visibility and trust locally
Outcome
- Increased service-line inquiries within 60 days
- Achieved above-industry engagement rates
- Strengthened brand visibility and trust locally
