Brand Repositioning Through Consumer Insights
A premium beauty brand was facing a multi-year sales decline and needed to reconnect with its global audience. Through deep market research, cultural analysis, and consumer behavior insights across key regions, we identified untapped opportunities to reshape the brand narrative.
Challenge
- The brand lacked clarity in its positioning and emotional resonance across key markets
- Messaging lacked emotional resonance with consumers
- Limited insights into regional differences hindered global strategy alignment
- Competitive shifts created pressure to refresh brand relevance
Approach
- Led multi-country brand equity research
- Designed and executed global consumer studies
- Facilitated cross-functional workshops to translate insights into strategy
- Delivered competitive landscape analyses and trend reports
Outcome
- Reversed brand sales decline, achieving 6% growth
- Strengthened brand relevance and emotional connection
- Equipped global marketing teams with actionable insights
Outcome
- Reversed brand sales decline, achieving 6% growth
- Strengthened brand relevance and emotional connection
- Equipped global marketing teams with actionable insights
