Nutrition Product Launch & Digital Engagement Strategy
A global wellness brand needed to revitalize its weight management category and engage customers through digital tools, driving stronger connections through interactive platforms, personalized experiences, and community engagement.
The initiative combined product innovation with a robust digital ecosystem, including mobile app, and personalized content. By integrating wellness education with interactive features, the brand not only boosted product adoption but also built lasting customer loyalty. This holistic approach positioned the company as a leader in digital-first wellness solutions.
Challenge
- Stagnant growth signaled limited innovation in the product line.
- Rising competition was eroding brand visibility and market share.
- Existing offerings lacked differentiation, making it harder to attract new customers.
Approach
- Led global product development for a new meal replacement line
- Developed category strategy based on insights and clinical claims
- Implemented a social-first go-to-market strategy
- Influenced packaging design for better usability and shelf appeal
- Supported launch of a custom weight management app
Outcome
- Achieved 45% sales growth in the U.S.
- Delivered 28% CAGR over three years
- Increased digital engagement through integrated marketing and app-based support
Outcome
- Achieved 45% sales growth in the U.S.
- Delivered 28% CAGR over three years
- Increased digital engagement through integrated marketing and app-based support
