Brochure Design for Patient Engagement
The organization needed updated brochures for Orthopedics and Continuing Care that reflected its evolving brand and patient needs.
The previous materials were outdated, text-heavy, and failed to capture attention. Patients often struggled to quickly understand available services and care pathways. The challenge was to create brochures that were clear, visually engaging, and aligned with the organization’s refreshed brand identity.
The new brochures used simple messages, clear layouts, and friendly visuals. They highlighted key services and care steps, making the information easy to read and remember. With a strong design and clear content, the brochures built patient confidence and trust in the organization.
Challenge
- Existing brochures were outdated and no longer reflected the organization’s brand
- Content lacked clarity, making it difficult for patients to understand services
- Layouts were text-heavy, with little visual hierarchy to guide readers
Approach
- Collaborated with clinical and marketing teams
- Designed brochures with patient-friendly language and layout
- Applied brand guidelines for consistency
- Created visual hierarchy and iconography for readability
Outcome
- Improved patient understanding of services
- Increased internal adoption by care teams
- Strengthened brand consistency across touchpoints
Outcome
- Improved patient understanding of services
- Increased internal adoption by care teams
- Strengthened brand consistency across touchpoints
