Market Research & Analysis for Smarter Business Decisions

Turn Insights Into Action With Both Strategy and Execution

We help founders uncover the insights they need to make confident business and marketing decisions. Our market research and competitive analysis services combine leadership-level insights with hands-on execution so you get actionable intelligence without hiring multiple roles.

Based in Kalamazoo, Michigan, we help small and midsized businesses across Detroit, Chicago, Grand Rapids and beyond.

“Our first-step analysis provides the high-value insights needed to scope your marketing needs and define a strategic roadmap. Custom solutions, deeper research, and execution are part of a paid engagement. “

Why Insights Matter

Growing a business is easier when you:

What This Could Look Like in Action

Retail & E-Commerce (Grand Rapids)

Imagine a boutique adjusting inventory based on seasonal buying patterns to boost sales.

Professional Services (South Bend)

A firm could uncover niche opportunities to expand its client base.

Entrepreneurs & Startups (Kalamazoo)

A tech startup might validate demand before launch and secure early investors.

Home & Trade Services (Mishawaka)

A contractor could align seasonal promotions with customer demand to stay fully booked.

How We Help

Our research is designed for small businesses who want clarity and direction without the complexity or cost of a big agency study.

What you’ll get:

Audience Insights - Who your customers are, what they value, and how to reach them
Competitive Analysis – A clear view of your market landscape and where you can stand out
Market Trends – Emerging shifts and opportunities relevant to your business
Actionable Recommendations – A step-by-step roadmap you can use right away